Hi — My name is Rachel McMillan (née Lattanzi). I aim to create work that appeals to modern sensibilities while conveying warmth, heart, and authenticity. With an eye for refined detail, timeless typography, vintage nostalgia, and classical beauty, I craft designs that are both sophisticated and distinct. Specializing in luxury fashion, home, and beauty brands, I take an artful approach that steers clear of the typical corporate mold, blending modernity and freshness with a deep respect for brand heritage to deliver bold, transformative work that redefines and elevates.

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Let me help you bring your vision to life through thoughtful, creative direction. I specialize in brand development, art direction, packaging design, and visual storytelling across print and digital mediums. Whether it’s crafting a distinctive logo, developing compelling marketing materials, or curating photography and creative assets, I am dedicated to creating work that not only captures attention but also resonates deeply with your audience.